Your client book is the business. Every skin history, every product reaction, every "they said the last peel was too much": that is what makes you worth rebooking, and none of it fits in a calendar app.
Book Visit Now keeps all of it, on your own devices.
Full SOAP notes: subjective, objective, assessment, plan, with optional ICD-10 and CPT fields when you need them (not validated). Notes attach to the client and follow them through every visit.
Before and after photos, in their own Before and After columns on the note. Taken on your phone, stored encrypted in your own iCloud, sorted in the order you took them, and never uploaded anywhere else.
A PDF of any note or a client's whole history, laid out properly with the photos included, for a referral, for a records request, or for your own file.
Smart Summary drafts an assessment from what you have written in subjective and objective. It runs on Apple's on-device model, so the text never leaves your phone.
Patch tests, allergies, contraindications, product reactions: as client preferences that stay visible whenever you open their record.
Formulas and products used, per visit, so the next appointment starts from what actually happened at the last one.
Client details live in your Apple Contacts, so they are on your phone, your iPad and your Mac, and they are still yours if you stop using this app.
A private rating emoji you choose the meaning of. A Do Not Book flag for the ones who are not worth the room. A never-tips marker, if that is useful to you.
Per-client pricing. Raise the rate for a client who takes an extra twenty minutes every time. Give a loyalty discount to one who has been coming for six years.
Raise and then discount, if that is how you prefer to price.
Intake forms scanned with the camera and kept with their record, numbered and dated.
Once you have entered what your products and time actually cost, you can see what you keep rather than what you charged: profit per service, revenue split between services and retail, lifetime value per client, who has slipped past ninety days, no-show history, and where your clients are on a map.
No online booking. You take appointments by phone, text or email, after speaking to someone. For a lot of estheticians that is a relief rather than a limitation; you already know which clients you want and when you want them. If online-booking is essential to you, we are the wrong app.
No card payments or deposits. We do not process payments, so no card on file and no automatic no-show fee. Most booth renters already have a card reader they like; keep it.
Apple only. One login.
Every feature, no time limit, no card required. $24.99 a month for unlimited after that: no per-client fee, no commission, no add-ons.